Prohibited content
Users may not create or request NSFW, sexually explicit, sexually suggestive, deepfake, face manipulation, impersonation, IP-infringing, illegal, regulated, harmful, or abusive content.
Users may not use the product to mislead audiences, impersonate another person or brand, or violate platform or third-party terms.
Users may not use the product for spam, misleading advertising, fake reviews, fake engagement, prohibited endorsements, or platform manipulation.
Image and video safety
Prompt moderation must run before image or video output is created when live payments are enabled.
Moderation decisions of deny or flag should block output creation. Moderation failures should fail closed.
Publishing responsibility
Users must review drafts, images, tags, and publishing materials before using them externally.
Users are responsible for ensuring published content is lawful, accurate, properly licensed, and appropriate for the destination platform.
Users must ensure generated content complies with Xiaohongshu community guidelines, advertising requirements, intellectual property rules, and applicable laws.